Ross Goldstein

Measure - AdventHealth Human Spirit Campaign

To help AdventHealth’s brand break from the sea-of-sameness in healthcare marketing, we built a campaign around something you won’t find in any anatomy books: The power of the Human Spirit. A tricky thing to pin down, because you can't shoot it the way you’d shoot any old product shot. Only through capturing true human moments of authentic interaction—The good moments. The tough ones. And all the feelings in between—are we able to explore and visualize the tenacity of the human spirit. And discover its capacity and impact are beyond measure.

Director: Giovani Messner, Brother Productions