IMPOSSIBLY SMART - NISSAN ALTIMA

Okay, this is the Impossibly Smart, All-new Nissan Altima. And this was the brief: Make sure everyone knows it’s a sedan with All-Wheel Drive. Has the world’s first production VC-turbo engine. A self-driving technology called ProPilot Assist. It needs to take a jab at the competition. Oh… and make it relatable, you know, on a human level.

So, we had our work cut out for us. But, we think we nailed it. So did the client.

 

Altima - VC-TURBO

Altima VS CAMRY

Altima - DISAPPEAR

Altima - ICE SKATING

Altima INTELLIGENT AWD Print

In support of the camping, we created a series of print ads designed to showcase the All-New Nissan Altima’s Intelligent AWD capabilities in rain, snow, and everything in between.

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